Podcast SEO: How to Grow Listeners From Organic Search

Audio doesn’t get indexed — but the text around it does. Turning episodes into optimized pages wins discovery from search.

Transcribe every episode

Full transcripts give search engines rich, keyword-dense content and improve accessibility.

Write real show notes

Each episode gets its own page with a compelling title, summary, timestamps, and internal links.

Target question keywords

Map episodes to real queries and answer them explicitly to capture snippets.

Repurpose and amplify

Slice episodes into clips and graphics for social — each a new path back to the episode page.