The Technical SEO Audit Checklist I Run Before Any Campaign

Content and backlinks won’t save a site Google can’t crawl or trust. Every engagement starts with this foundation.

Crawlability & indexation

Check robots.txt, XML sitemaps, canonicals, and index coverage in Search Console.

Core Web Vitals & speed

Compress images, defer non-critical scripts, and use a CDN. Mobile speed matters most.

Structured data

Add schema for organization, local business, articles, FAQs, and reviews.

Site architecture

A flat, logical structure with descriptive internal links spreads authority.