Content and backlinks won’t save a site Google can’t crawl or trust. Every engagement starts with this foundation.
Crawlability & indexation
Check robots.txt, XML sitemaps, canonicals, and index coverage in Search Console.
Core Web Vitals & speed
Compress images, defer non-critical scripts, and use a CDN. Mobile speed matters most.
Structured data
Add schema for organization, local business, articles, FAQs, and reviews.
Site architecture
A flat, logical structure with descriptive internal links spreads authority.